Endemol Shine Group-owned US production duo True Entertainment and Original Media are being merged to form a new company.

Endemol Shine North America is combining two of its unscripted production units to form a new company, Truly Original.

The new production company, Truly Original, will still be helmed by Glenda Hersh and Steven Weinstock.

Endemol Shine North America subsidiaries True Entertainment (Real Housewives of Atlanta) and Original Media (Ink Master) will be merging into Truly Original, a new full-service, fully integrated production banner for both scripted and unscripted programming.

The new production company, Truly Original, will still be helmed by Glenda Hersh and Steven Weinstock.

New York-based prodcos True Entertainment and Original Media – helmed by Emmy-winning producers Glenda Hersh and Steven Weinstock – have merged to form a full-service, fully-integrated production entity.